Our Story

Born from
one belief.

The most powerful foods
should also be the purest.

"We kept looking for a functional mushroom brand we could believe in. One ingredient. Verified polysaccharides. No mycelium on grain. No marketing without evidence. We couldn't find it. So we built it."Abel & Moe, Co-Founders · Cofondateurs, mitovito / Lumyrax Inc.

"Nous ne l'avons pas trouvée. Alors nous l'avons créée."

— Abel & Moe, Co-Founders · Cofondateurs, mitovito / Lumyrax Inc.

Where it started ·

The problem that wouldn't leave us alone

We started where most people start: online, researching, trying products. The functional mushroom category had grown dramatically. The science on Lion's Mane, Turkey Tail, and Reishi was increasingly compelling. But the more we learned about how the products were actually made, the more we found a gap between the marketing and the reality.

That was the gap. And we decided to fill it from Québec.

Most products used mycelium grown on grain — often 50 to 70 percent rice starch by dry weight, with the "polysaccharide" figures on the label inflated by grain starch. The species-specific compounds that made the research compelling — hericenones, ganoderic acids, PSK, lentinan — were only in the fruiting body. Mycelium-on-grain products contained essentially none of them.

And almost no brand published a Certificate of Analysis. The claim "30% polysaccharides" on a label was not provable from outside. No lot number tracing. No independent lab results accessible to the customer. Just a number printed on packaging with no document to back it up.

+ The name · Le nom

Why mitovito

The name is not arbitrary. Every word in a brand carries intention — or it carries nothing. We chose a name that encodes the reason this product exists at the cellular level.

Second half · Deuxième partie

vito

Vita — Life ·

From the Latin vita, meaning life. The oldest root in the languages of biology, medicine, and vitality. Vitamin, vital, vitality — all trace back to the same root. Vito is both the linguistic connection to that heritage and the statement of purpose: this is about life, at the cellular level, expressed every morning in your cup.

First half ·

mito

Mitochondria ·

Mitochondria are the energy-producing organelles found in almost every cell in the body. They are where ATP — adenosine triphosphate, the fundamental energy currency of life — is synthesised. When we say "cellular energy," we mean mitochondrial function. Functional mushrooms like Cordyceps interact directly with ATP synthesis pathways. Mito anchors the brand in biological truth.

mito + vito = cellular life in every cup.
One name. Every reason this brand exists.

Fruiting body only. Always.

Four beliefs that built the brand

The peer-reviewed research on cognitive performance, immune modulation, adaptogenic properties, and antioxidant activity was conducted with fruiting body material. The compounds that produced those results — hericenones, PSK, ganoderic acids, lentinan — are in the fruiting body. This is not a premium feature. It is the only way to make a product that reflects what the research actually studied. mitovito will never use mycelium on grain. It is not a cost decision; it is a values decision.

Anyone can print "30% polysaccharides" on a bag. It costs nothing to print a number. The only way to make that number mean something is an independent laboratory document — batch by batch, lot by lot, accessible to the customer who bought the product. mitovito publishes a Certificate of Analysis for every production batch at mitovito.com/verify. This is what "Proven" means in Pure · Potent · Proven™. If we can't show the document, we won't make the claim.

We are a Québec company. Lumyrax Inc. is incorporated in Québec. Our first market is Québec. Every sachet, every box, every website page, every Instagram caption is in French and English with equal prominence. This is not a regulatory checkbox. It is who we are and where we come from. The mitovito brand should feel as natural to a French speaker in Montréal as to an English speaker in Toronto or New York.

And almost no brand published a Certificate of Analysis. The claim "30% polysaccharides" on a label was not provable from outside. No lot number tracing. No independent lab results accessible to the customer. Just a number printed on packaging with no document to back it up.

mitovito products are priced at the premium end of the functional mushroom category. That pricing is justified by the 100% fruiting body extraction, independent laboratory verification, and the honesty of what we tell you about the science — including what it does not yet prove. A premium price obligates us to give you more transparency, not less. Every decision we make — in sourcing, in extraction, in compliance, in communication — is made with the question: does this justify what this person is paying?

What we believe · Ce en quoi nous croyons

A claim without a COA is just printing.

Bilingualism is not optional in Québec.

Premium price demands premium proof.

What we believe · Ce en quoi nous croyons

The mitovito Standard

The commitment · L'engagement

Every claim on the mitovito Standard is either verifiable through the Certificate of Analysis or enforced through supplier contracts and manufacturing specifications. None of them is a guideline. All of them are requirements.

Vegan

No Artificial Ingredients

No Binders

Non-Irradiated

Maximum Bioavailability

100% Fruiting Body

No Fillers

Non-GMO

Single Ingredient

COA Published Every Batch

Abel & Moe

"Every sachet contains one mushroom, one extract, and nothing else. No fillers. No mycelium on grain. Just the fruiting body — the part that matters."

This is the brand story printed on every mitovito box. It is not a tagline we wrote to sound good. It is the specific, verifiable, testable operational reality of every batch we produce. You can scan the QR code on your box and read the Certificate of Analysis that proves it.

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